New: word-by-word captions on Reels, and sized copies of each video for TikTok, Shorts and Facebook to download. See what's new

Facebook ads

Put money behind a post that already works

Promote a post you approved and published, to people near you on Facebook — with a daily budget and an end date you set.

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Made paused: nothing is spent until you approve the most it may spend

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Every ad has an end date — there is no open-ended budget

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Results are Meta's own numbers: spend, reach, clicks, cost per click